{"id":1242,"date":"2020-06-06T11:39:36","date_gmt":"2020-06-06T10:39:36","guid":{"rendered":"https:\/\/www.social-impressions.com\/?post_type=portfolio-entry&p=1242"},"modified":"2020-06-06T11:42:13","modified_gmt":"2020-06-06T10:42:13","slug":"business-cards","status":"publish","type":"portfolio-entry","link":"https:\/\/www.social-impressions.com\/portfolio-entry\/business-cards\/","title":{"rendered":"LAM Welding Engineering Services Logo & Business Card Design 2020"},"content":{"rendered":"

Initial Contact & The Brief<\/h2>\n

Established in 2002, LAM Welding Engineering Services discovered me through Facebook<\/a>.\u00a0 On the hunt for a new logo, business cards, email domain and a website, Katy contacted me through email.\u00a0 We started with Katy relaying to me the ideas of what that LAM logo would look like.\u00a0 After putting down her pencil and leaving her short-lived art career behind, Katy gave me the brief to stick to as below:<\/p>\n

\n

A spark \u00a0(it\u2019s a welding company)<\/p>\n

LAM Welding Engineering services – company name<\/p>\n

Maybe an est 2020 somewhere<\/p>\n<\/blockquote>\n

So, where do you start in creating a logo?<\/h2>\n

Most, if not all designs, regardless of whether the design is a logo, an infographic, business cards, a website, an email campaign or a social media campaign are primary ideas. I want it to look like *this*.\u00a0 My work gets the idea out of a head and down on paper or a blank canvas.<\/p>\n

From Katy’s ideas, I cherry-picked a few ideas of my own.\u00a0 The first thought was around colour and graphics, which was ‘electric blue and white colours, similar to that of a welding spark’.\u00a0 Added thought was to have ‘a mixture of sparks, welding masks and\/or a shaped badge’.\u00a0 I was also thinking ‘strong fonts, the bolder the better, but not overcomplicated and readable’.\u00a0 Below are the initial proposals that I sent to LAM.<\/span><\/p>\n